How about JMA funding a documentary? Is it time for a new Fat, Sick, and Nearly Dead?
Here’s my thoughts for a doc:
The setting is that several people do an extended juice cleanse, or maybe a raw vegan diet that includes juice but can also include food. Their lives all improve, get off their meds, become happier, lose weight, etc etc.
Throughout the film, we interview nutritionists, doctors, and other experts and attempt to dispel the myth that fruit sugar is bad. We also educate the public on the fact that raw juice is only as dangerous as the food that goes into it. It is not toxic and does not need to be pasteurized or HPP’d if it is consumed within a few days. If we do a good job of educating the public on this, it may help relax regulation on the distribution of raw juice down the road.