Hi All -
I am wondering if folks do any sort of discount/promotion for those juices that have reached the last day of “Best Buy” or “freshness dates”. We put dates on our juices currently at 5 days from press day. Has anyone had experience with doing a “buy one get one 50%” or other promotions to get them off the shelves. My wife who runs marketing and has a specialized background in marketing retail product is of the school of thought that it “cheapens” our product and brings to light that we are selling something at a significant discount because it is old. Which is a fair point.
Appreciate anyone else’s thoughts and feedback based on prior experience!